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There are many reasons to use publishers'
representatives. 10 of the top are:
1. Sales professionals - We are sales professionals,
already trained and experienced.
2. Motivated salespeople - we earn our living on a
percentage of closed sales. When commissions are the sole source of income, salespeople are motivated, daily,
to make higher quality sales calls.
3. Expertise - You get sales expertise at a price that cannot
be matched by a sales hire. We publishers' representatives know the market and territory in
depth.
4. Client/Agency contacts - we publishers'
representatives have equity and roots in the territory or category. We know the clients and agencies. We have
access to sales contacts at all levels.
5. Quality
reports/valuable
ideas - prompt and comprehensive reports inform you of advertiser
targets and objectives. We bring promotional and sales-building ideas to
the table at no cost to you.
6. Fixed costs - you have a fixed sales cost based on
actual sales; predictable and budgetable.
7. No overhead costs - You have no office space costs,
no telephone or fax expense, no mailing, express mail, or messenger costs, no computer
installation/training/maintenance costs. Also, no travel or entertainment
expense.
8. No personnel responsibilities - no secretarial
staff, no interviewing, no hiring or firing responsibilities for sales. This reduces your administrative
workload.
9. No company benefit costs - you save the heavy costs
of company benefit programs; health insurance, vacations, pensions and/or profit
sharing.
10. Service + cost savings = profits - we offer you
professional service plus cost savings. You profit as your sales grow.
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