Casey & Associates Maximizing the advertising dollar
 

Print, Digital, Mailings

Determining the right mix, it is important to you
.

There are many reasons to use publishers' representatives. 10 of the top are:

1. Sales professionals - We are sales professionals, already trained and experienced.

2. Motivated salespeople - we earn our living on a percentage of closed sales. When commissions are the sole source of income, salespeople are motivated, daily, to make higher quality sales calls.

3. Expertise - You get sales expertise at a price that cannot be matched by a sales hire. We publishers' representatives know the market and territory in depth.

4. Client/Agency contacts - we publishers' representatives have equity and roots in the territory or category. We know the clients and agencies. We have access to sales contacts at all levels.

5. Quality reports/valuable ideas - prompt and comprehensive reports inform you of advertiser targets and objectives. We bring promotional and sales-building ideas to the table at no cost to you.

6. Fixed costs - you have a fixed sales cost based on actual sales; predictable and budgetable.

7. No overhead costs - You have no office space costs, no telephone or fax expense, no mailing, express mail, or messenger costs, no computer installation/training/maintenance costs. Also, no travel or entertainment expense.

8. No personnel responsibilities - no secretarial staff, no interviewing, no hiring or firing responsibilities for sales. This reduces your administrative workload.

9. No company benefit costs - you save the heavy costs of company benefit programs; health insurance, vacations, pensions and/or profit sharing.

10. Service + cost savings = profits - we offer you professional service plus cost savings. You profit as your sales grow.