What is engagement?  What does it really mean in marketing? How should we measure it? What tactics can we employ to help enhance it?  

In this white paper they: 

• Define Engagement and what it means for your customers and your efforts  
• Recognize Engagement as a strategy that serves to achieve specific marketing objectives  
• Work to uncover the dynamics of measuring Engagement  
• Discuss a variety of social media and content marketing practices that maximize Engagement  

Engagement: 

By Keith Wiegold and Joe Pulizzi